Ken Sterling

get in touch with Ken Sterling:

Ken Sterling is a top attorney, strategic dealmaker and USC Law School professor at the intersection of business, media, and technology. His law practice focuses on AI, corporate law, business growth transactions, and litigation strategy. Known for his real-world business experiences and unique dealmaking acumen, Ken helps his clients move forward with growth-oriented legal strategy, rather than slowing their innovation with over compliance. Ken looks at all sides of an issue to negotiate win-win solutions for founders, creators, and entrepreneurs.

Ken also teaches at USC Annenberg School, where he teaches the next generation of lawyers and entrepreneurs how to negotiate deals and to do well by doing good. You can learn more about his strategies in his book TILT the Room, coming out in 2027, which shares how to use Timing, Influence, Leverage, and Trust to negotiate better outcomes.

IN THIS EPISODE YOU'LL LEARN:

  • How the TILT framework—Trust, Influence, Leverage, and Timing—can shift any negotiation in your favor.
  • Why understanding technology at a "code level" is the ultimate competitive advantage for modern tech founders.
  • How to transition from a survival mindset to a "unicorn" trajectory by mastering the art of the possible.
  • That traditional legal structures often kill deals and why an equity-based counsel model fosters true alignment.
  • How to protect creative assets in an AI-driven world using specialized anti-AI clauses and intellectual property strategy.
  • Why the "Smiling Assassin" approach to deal-making outperforms aggressive, traditional litigation tactics.
  • How to leverage lessons from high-stakes tech exits to navigate complex venture capital raises and acquisitions.
  • ​That academic rigor—including a PhD, JD, and MBA—combined with street-smarts creates an unstoppable professional philosophy.
  • Why "doing well by doing good" is the only sustainable way to build a lasting legacy in the tech industry.

about the show

America’s Top Lawyers shines a spotlight on the attorneys shaping the future of law — the advocates, innovators, and leaders redefining what it means to serve justice in America.

Each episode takes you inside their journey — the cases that shaped them, the challenges they overcame, and the defining moments that built their reputation.

No gimmicks. No hype. Just real lawyers who’ve earned their success through skill, integrity, and impact — and are finally getting the spotlight they deserve.

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